Audi has opened a new service facility in the city of Vijayawada, as a part of its ‘Workshop First’ strategy wherein the brand opens a service facility before a showroom. Audi India understands that through its presence in major cities, its cars and SUVs can be bought. But to further its presence in Tier-2 and Tier-3 cities (and cater to the existing customer base there), it’s decided to open service facilities there.
Audi Service Vijayawada is spread over 9600 square feet, has seven service bays, and also includes a body shop. It has a capacity to service 14 cars in a day (single shift), and is equipped with Audi-trained technicians, approved equipment, tools, and relevant tech.
Audi India’s Head, Rahil Ansari said, “The customer is at the core of what we do at Audi and we are committed towards having a customer as part of the Audi family. They should stay with the brand once they join the Audi brand and for that, service is as important as product excellence. The ‘Workshop First’ strategy, which focuses on customer’s service needs right from the Day 1 is a strategic approach to our network strategy by offering our customers easy access to world class service facilities that the brand Audi stands for globally. The Audi Service Vijayawada facility will further consolidate our commitment towards providing exceptional service to our customers in this region. Creating additional touchpoints for delivering service is a clear activity and commitment towards customer centricity as we go to where the market and where customers require us to be. Our philosophy of ‘Vorsprung durch Technik’ is not just about advancement, but also about the perfection we strive for in our service standards. With Audi Service Vijayawada, we are expanding our network in the southern region and consolidating our commitment towards giving the best luxury experience to our customers in this region.”
Representing Audi Service Vijayawada, its Dealer Principal, Rajiv Sanghvi said, “The new service facility in Vijayawada will abide by the promise of offering the best luxury experience which is commensurate with the perfection that Audi brand stands for. We are looking forward to delight our customers with this new service facility and we will be also catering to our customers who are situated in the region around Vijayawada.”